Car Buying

I feel like the car companies are trying to reprogram the consumer population.  I keep seeing commercials from different dealerships advertizing their "Lowest Price Available" and "No Haggle Pricing" and "Bargain Pricing" on all their new cars.  It seems to me like they are trying to convince car buyers to come in to the dealership and just pay whatever price is on the sticker without putting up a fight.  I remember going with my dad to buy my first car.  My mom warned me in advance that at some point, I may want to go sit in the car because I'll be embarrassed.  I didn't not leave the negotiation, but I did get upset every time my dad threatened to walk away from the dealer empty handed.  He'd propose a counter offer and of course the associate would have to go back and talk to the manager.  A good time into the little car buying dance my dad was doing (and he's a professional) I grabbed his arm and said, "Dad! I really want this car! Please! I don't wanna walk away." He told me to calm down and trust him.  He assured me that after the 3 hours this guy had invested with us, he was going to give us what we wanted to make the sale.  And dad was right.  We got the car I wanted at the price Dad wanted (which was significantly below the sticker price).
It's as if these days, dealers want to make car buying as frivolous as a trip to Wal-Mart.  You don't argue the price tag there, after all!  My husband and I went to a Jeep dealership to see what kind of a deal we could get with a trade-in vehicle that blue booked at about $4000.  We identified a car we liked and began negotiations.  They offered us only $1000 trade in value for a Subaru and Julius was ready to walk out.  We weren't going to eat a $3000 value dump.  We negotiated them up to $1500 for the Subaru and we flatly told them that we considered it a concession for us at $2000 and non-negotiable at $1500.  So the associate (a snotty looking guy with a pencil line mustache who was maybe 10 years older than me and kept referring to me as young lady in a condescending way) said there was nothing he could do.  We made for our car and as we were pulling out, he jogged up and tapped on the glass of my window.  I rolled it down and he said "You're not really gonna let this car go for $500, are you?" I said, "Yes. Yes we are." and I rolled up the window and we pulled out.  He's lucky I didn't smack the pencil mustache off his face as took off. 
I don't care how gullible these commercials make the consumers look! I still intend to treat car buying as an olympic sport!